Use a Modern Theme
If you use self-hosted WordPress for your blog, you can easily update your theme to be one of the more modern minimalist themes. These take out distractions and make it easier for your visitors to read the blog and act when you call them to do so.
The truth is, your navigation should be minimal too. You don’t need to have huge drop-down menus or a bunch of different things to click on. You can have top navigation that gets the visitors to where you want them to go, and then leads them to the rest via in-content links, links to like content under blog posts, and other ways that work better than sidebar content.
A CTA in the Header
Putting a CTA (Call To Action) in the header of your blog page to capture email list sign-ups is an effective way to create a header that gets attention. You can also use this area to mention the most important content that is on your blog to direct visitors where you want them to go.
Create a Complete Footer
Even though you want the top navigation to be limited, you can create full …Read More → Bring Your Blog Up To Date