Publish Unique Content Regularly

Regular content publishing on your blog or as guest posts can benefit you tremendously in so many ways. Firstly, it establishes you as an authority in your field. Secondly, you are constantly in front of your potential customers and readers. Remember, statistically speaking, it takes up to 7 times for you to expose a product or service (i.e. your blog this time) to your avid readers before they will take the desired action expected from them.

But writing articles and blog posts regularly involves a lot of hard work and variables such as the time to research ideas and do the actual writing. Also, content marketing is another element in this process of actively promoting your blog in your industry. You don’t just publish your articles and relax; thinking all has been done and well. You need sound content strategy to deliver the goods.

If you’re a blog owner with passion or flair for writing, that’s okay. Researching blog post ideas and writing content will not pose any problem. But if you hate writing, you can partner and hire freelance content writer to do it for you. Depending on your niche market and competition for your …

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Use a Modern Theme

If you use self-hosted WordPress for your blog, you can easily update your theme to be one of the more modern minimalist themes. These take out distractions and make it easier for your visitors to read the blog and act when you call them to do so.

Improve Navigation

The truth is, your navigation should be minimal too. You don’t need to have huge drop-down menus or a bunch of different things to click on. You can have top navigation that gets the visitors to where you want them to go, and then leads them to the rest via in-content links, links to like content under blog posts, and other ways that work better than sidebar content.

A CTA in the Header

Putting a CTA (Call To Action) in the header of your blog page to capture email list sign-ups is an effective way to create a header that gets attention. You can also use this area to mention the most important content that is on your blog to direct visitors where you want them to go.

Create a Complete Footer

Even though you want the top navigation to be limited, you can create full …

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