Know Your Audience
When you start a business you need to choose a specific niche market that isn’t too broad or too narrow. You need enough people to sustain your business by buying from you regularly but not market so wide that is overloaded with competitors so that you don’t even have a chance to get noticed.
Ensure That It’s a Paying Market
Do your research to confirm that the customers you are focusing on in that niche buy books, magazines and regular items to help them get the most out of their job or hobby. If they’re a dog owner, for example, they’ll routinely buy food, doggie snacks, leads and so on. If they’re a golf enthusiast, they will buy golf balls, clothing, golf clubs, excursions to various courses, and so on.
Create High-Quality Content Based Around Their Needs
What are the “pain points” or problems people generally have in regards to your niche. If you know your target audience when writing content for your blog you can deal with these issues. By doing this, you’ll be able to grow your audience as they’ll come to feel that you understand and care about them. They’ll then be prepared to read your blog regularly, sign up for your email list and tell others about it.