Ignite the Spark
It can take time to come up with a relevant topic (and “relevance” is key) so do your homework. Research what your audience wants to read about then make it interesting.
It can help to subscribe to similar blogs and create a “sample” file where you search for topic inspirations. That doesn’t mean copying what they write (not cool)… but instead look for the spark that triggers an idea you can work with, especially one that you can create a unique twist to the subject matter or tie it in with something going on within your industry, your community, or perhaps a global trend.
Do Not Sell!
Your blog is a place to give new insights. Share ideas. Inspire others. Educate. It is not a place to sell – that is the purpose of an advertorial.
There is nothing worse than reading a great article that has given you a plethora of new insights, only to discover half way through that the author has duped you and turned the content into a blatant advertisement. You no longer trust anything you just read and will probably never read anything from this author again.
Give Your Article a Great Title!
Just imagine you’ve picked up your favourite magazine. The first thing you do is open it up to the index page and scan the titles. The title that jumps out at you first, is the article you’ll read first – it has impact.
Make sure the title of your blog post jumps off the page – or off the screen – so it gets read first!
You Don’t Have To Be a Writer
This may sound odd, but if you can talk you can write. Remember, you’re sharing a story. But you may not have time in your schedule to write – so hire a ghostwriter! A good ghostwriter will write in your voice so it sounds like you’ve written it, it will say you’ve written in, and you will be gain expert status to help your business.