Determine a Strategy
How much curated content do you want on your blog? A good blend could be 70% original content, 30% curated.
Where Will You Get The Content?
Make a checklist of the most important websites and blogs you visit on a regular basis. Read the headlines to find the content you find helpful and think your target audience will appreciate.
Your Tone of Voice
Some people really like to report the facts. Others enjoy stirring up controversy and be as contentious as possible.
Give An Opinion on the Curated Content
Many entrepreneurs who curate content just put up the subject material without saying why it’s important or what the context is. Talk about the issues, why the content shows a development about the specific issue, and so on. Make connections for the reader so they can see the value of the content and the value of the thought and work you are putting into your curation.
What Are Your Target Audience’s Pain Points
What are the most widespread problems that your audience have and what can help them fix those problems? Yes, you want to sell your own products, but don’t avoid referring to your competitors entirely or it will seem unnatural and spammy.
Answer Their Common Questions
Frequently asked questions need an answer. If you don’t have time to answer them all, use curated content to assist you. Remark on the content, such as why the strategy is good, bad, or could be better in some way. This will carry on demonstrating your knowledge and that you are worth paying attention to.