Brand Development Means Communication
When people find your website they want to know who you are, what you do, how you can help them, where you are, and why you can help them. They’re seeking something from you. Communicating what you offer, your location, how you can best benefit them, and what solutions you provide will increase their likelihood of returning. Better yet, it means they’ll remember you.
Brand Recognition Means Being Found on Search Engines
When they remember you, they need to be able to find you. Your brand means recognition when they’re searching for someone like you on the internet. Have you ever searched for a tire repair shop, and noticed one that has name recognition? You call them first, right? That’s what brand recognition means. When you’re blogging on your website and you use familiar terms, a logo that is readily recognized, and colors your audience is comfortable seeing.
Brand Identity Happens Every Time You’re Blogging on Your Website
Blogging on your website gives you a good opportunity to share your brand, show off your colors, add your logo, or better yet, focus on keywords. The readers who find you online will recognize you if they have heard your name before. Use your name every time you add content to the web, whether it’s on your website or someone else.
Creating a brand identity that people can recognize is almost as important as putting content on your website, but content will drive more traffic. Recognition of your brand will keep them after they’ve found you, but the content will bring them your way.
Use blogging on your website as a simple, yet powerful way to increase traffic and generate a dynamic well-vested group of followers who will promote your website to others.