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Richard Green

Curate Content For A Blog

Determine a Strategy

How much curated content do you want on your blog? A good blend could be 70% original content, 30% curated.

Where Will You Get The Content?

Make a checklist of the most important websites and blogs you visit on a regular basis. Read the headlines to find the content you find helpful and think your target audience will appreciate.

Your Tone of Voice

Some people really like to report the facts. Others enjoy stirring up controversy and be as contentious as possible.

Give An Opinion on the Curated Content

Many entrepreneurs who curate content just put up the subject material without saying why it’s important or what the context is. Talk about the issues, why the content shows a development about the specific issue, and so on. Make connections for the reader so they can see the value of the content and the value of the thought and work you are putting into your curation.

What Are Your Target Audience’s Pain Points

What are the most widespread problems that your audience have and what can help them fix those problems? Yes, you want to sell your own products, but don’t avoid referring to your competitors entirely or it will seem unnatural and spammy.

Answer Their Common Questions

Frequently asked questions need an answer. If you don’t have time to answer them all, use curated content to assist you. Remark on the content, such as why the strategy is good, bad, or could be better in some way. This will carry on demonstrating your knowledge and that you are worth paying attention to.

Increasing the Number of Subscribers to Your Blog

  • Make sure that your blogs are optimized: If your blogs are optimized, they will appear at the top of the page when a person is searching for what you are offering. It will not require a great deal of effort for you to optimize your blogs and it will be well worth any effort that you make. Another important thing that you will definitely want to include is an effective call-to-action (CTA). You will soon notice that the CTA makes a big difference in how people respond to you and interact with you.
  • Make sure that you give your target audience members the opportunity to opt-in: If you put a box in your website’s landing page, you may be surprised at how much you can increase the number of subscribers you get (or increase). If people like what they are reading, it is not a big leap for them to opt-in to receiving other information that you have to offer on a continuing basis. Many people will be willing to give you a way to contact them. If you happen to have multiple landing pages, you should add the box to each one of them.
  • Offer an incentive for new people: There are many possible incentives that you can offer, such as an eBook, white paper, discount of some sort on your offerings, etc. In general, people love to feel that they are getting something for nothing. It makes them feel special and everyone loves that.
  • Your blog is a stepping stone for the rest of your content: If you do it right, people will be excited about your blog, and they will want to keep reading. The next, logical step after that is that they will want to read other content that you have shared. That is exactly what you want to happen. The more they read, the more they will understand how much valuable knowledge you possess. That is also another wonderful thing to be able to share with other people whom they know and trust.
  • Allow them to subscribe to your blog through your homepage: Since increasing your list of subscribers is so important and website visitors are also vitally important, why not make it really easy and combine the two? If you give your website visitors (and potential subscribers) the opportunity to subscribe to your blog right on your homepage, the chances are that a large number of those visitors will be willing to do just that.

Use Blogging As an Inbound Marketing Strategy

ATTRACT

Your goal is to use a blog post to attract strangers to your website and transform them into your visitor on getting to your website. Your blog post should contain relevant keywords and information that answers your visitor’s questions, meet their needs and provide insights into helping them achieve their goals.

CONVERT

After attracting your website visitors, you convert these visitors into leads using website email forms and chat messaging channels where your prospects can submit their contacts such as email address or phone number. This provides a communication channel to continuously provide relevant information, build rapport and credibility with your prospects.

CLOSE

This is the stage where you convert the leads into customers by getting them to make a buying decision or to take a profitable action.

This is achieved by using automated email sequences to send your prospects messages in order to build credibility and to identify their problems and goals.

Subsequently, you can send them specific information about the benefit of your products and how it will solve their problems. This is called PRESELLING. Preselling increases conversion rate and the odds of making sales.

NB- Prospects buy only from marketers they trust thus do not sell your products to a prospect immediately you get their contact. Build rapport first and get to know them.

DELIGHT

This is when a customer has been thoroughly satisfied with your product/service and becomes a loyal customer. Also, your customers may even go the extra mile to refer friends and families to you.

HOW TO INCREASE BLOG POST ENGAGEMENTS, CONVERSIONS, AND SALES

  • Identify your buyer’s persona

You need to clearly identify your ideal buyer’s demographics, interests, needs and goals. This helps you to attract the right customer and increase your conversion rate.

  • Consider your buyer’s journey stage

The content of your blog post should be determined by whether your client has knowledge about what your product/service is or not. If your target reader has no knowledge about your product/service then you have to simplify your information and educate them until they can make a buying a decision.

  • Drive targeted traffic to your blog

Organic traffic methods often do not attract visitors/prospects that fit your buyer’s persona.

In contrast, paid traffic enables you to target the specific persona of your ideal buyer while setting up the ads campaign. This method increases your conversion rate and online sales when properly implemented.

Sales Funnel Strategies

Getting Traffic To Your Funnel

  • One basic strategy is that traffic from organic searches, social media, or a YouTube video, drives traffic to your website blog page which leads the viewer to a product offer or recommendation. Reach visitors from social media and organic traffic and send them to your YouTube video.

Although not a replacement for regular blogging, video blogging has become an extremely popular way of reaching online viewers.

  • Article marketing is a great way to enter a lot of content online for the search engines to rank, and for the viewers that are searching for that same article content.

Building up the site naturally will provide continuous site growth without spending any money.

One great way to leverage your site traffic is through the use of pop-ups. It’s important not to overuse pop-ups as they can take away from a friendly user experience while the viewer is trying to read your post.

Sooner or later almost every successful business owner faces the decision of whether or not to expand the business to meet potential growth opportunities. The primary reason to scale a business is to increase profitability.

Here’s how PPC works:

Each time that your ad is clicked, sending someone to your website, you pay the search engine a small fee. When your campaign is set and running nicely that fee will not be a problem because every click could very well produce a sale.

An example would be that the PPC fee is $.50 per click and you’re selling a product worth $100. A few sales could pay for a lot of advertising and be a wise thing to do.

If you’re going to leverage and scale, be sure to use an existing funnel, a process that already gets organic traffic and conversions. Then add to that already converting system an avenue for collecting email addresses for another campaign. This can also be done with a Facebook ad, or a YouTube ad sponsored Instagram or boosted post and more.

Blog Commenting Benefits

Link Building is part of your on-site SEO and crucial if you’re going to leverage your blog commenting benefits. There are inbound and outbound links but as mentioned earlier, try focussing on the https URLs. Link building can increase your site popularity depending what kind of links they are. Which is why High Authority links are more preferable. In a nutshell, link building is the art of linking to relevant content to increase popularity and conversion.

Yes you can leverage your blog commenting benefits and attract more web traffic to your Blog. But that will largely depend on what you comment and to whom. Read other comments and note on what is being discussed, but more importantly what is asked. Read the post you’re about to comment on (to the last word) and add value to the content in your comment.

To leverage blog commenting benefits for traffic your content must be as compelling as any other. The comment need to inspire curiosity through addressing a need. And also suggest a solution (Without Any Links) because you’re building reputation not a bank account.

You need to be painfully specific with your targeting. Because random comments with promotional content is not commenting. That is nothing more than spam and No professional webmaster will ever approve your comment. Blog commenting is Not a way to get traffic to your affiliate links and offers. It is a way to get traffic to your own blog and blog posts.

A professional comment does not include any links, unless asked after by the Blog Owner. Or on blogs where the Comment Luv Plugin is enabled. But even then the plugin will only share the link to your latest post. The comment window will request the submission of your Name, Email Address and URL. This is where you share your own Blog URL or a URL to one of your Blog Posts.

When you effectively inspire curiosity then naturally the visitor will want to know more. Then they will visit your blog and most probably stay a while. And that is also the difference between a Hit and an actual Visitor staying on your Blog.

If it is not present in the comment window then you do not include any links in the comment. Many of these comment sections may be linked to sites like Disquss. In which case you need to open your free account and register for ultimate blog commenting benefits in this manner.

With this method of commenting, all your comments will be recorded in your Disquss profile. Which in turn includes the URL to your Blog. So when inspired readers visit your profile they will also visit your Blog.

Blog Without Breaking the Law

Avoid making promises

You’re bound by law to talk about what people can generally expect rather than to make outrageous claims. You can’t tell people they’re going to lose 10 pounds overnight by drinking a brand’s tea or look 15 years younger by using a special cream.

It doesn’t work to put a “results not typical” disclaimer in the fine print, either. In most cases the company will be the defendant of a consumer-driven class-action suit, but you could still be singled out by unhappy clients or even named in a lawsuit.

Understand copyright laws

These protect the original creator of a work – from text and images to audio clips. Many bloggers have gotten in big trouble for using content on blogs that they didn’t create and didn’t ask permission to use.

Your best bet when it comes to finding images, audio and video content is to look for sources that provide royalty-free licensed works or works licensed with Creative Commons licenses.

Know the specific laws around your business

For example, if you’re an attorney, it’s essential to know that from a legal standpoint, giving advice online is considered practicing of law.

Only a licensed attorney may give legal advice, and he or she must have formed an attorney-client relationship with whomever they’re giving it to. You’ll need to give your website visitors information that solves their problems without it coming across as legal advice.

Respect privacy

You’re not allowed to capture private information about visitors and share or sell that info to a third party unless you have permission. If you do collect data about your audience in any way, you need to let them know in your Privacy Policy.

If you’re going to send an email newsletter, make sure you ask people before sending them anything. Also, give them a way to opt-out on every email. Canada’s Anti-Spam Law (CASL) and the UK’s GDPR makes it the law to do so or potentially face financial consequences.

Get Your Blog Read

Ignite the Spark

It can take time to come up with a relevant topic (and “relevance” is key) so do your homework. Research what your audience wants to read about then make it interesting.

It can help to subscribe to similar blogs and create a “sample” file where you search for topic inspirations. That doesn’t mean copying what they write (not cool)… but instead look for the spark that triggers an idea you can work with, especially one that you can create a unique twist to the subject matter or tie it in with something going on within your industry, your community, or perhaps a global trend.

Do Not Sell!

Your blog is a place to give new insights. Share ideas. Inspire others. Educate. It is not a place to sell – that is the purpose of an advertorial.

There is nothing worse than reading a great article that has given you a plethora of new insights, only to discover half way through that the author has duped you and turned the content into a blatant advertisement. You no longer trust anything you just read and will probably never read anything from this author again.

Give Your Article a Great Title!

Just imagine you’ve picked up your favourite magazine. The first thing you do is open it up to the index page and scan the titles. The title that jumps out at you first, is the article you’ll read first – it has impact.

Make sure the title of your blog post jumps off the page – or off the screen – so it gets read first!

You Don’t Have To Be a Writer

This may sound odd, but if you can talk you can write. Remember, you’re sharing a story. But you may not have time in your schedule to write – so hire a ghostwriter! A good ghostwriter will write in your voice so it sounds like you’ve written it, it will say you’ve written in, and you will be gain expert status to help your business.

Grow Your Blog Audience

Know Your Audience

When you start a business you need to choose a specific niche market that isn’t too broad or too narrow. You need enough people to sustain your business by buying from you regularly but not market so wide that is overloaded with competitors so that you don’t even have a chance to get noticed.

Ensure That It’s a Paying Market

Do your research to confirm that the customers you are focusing on in that niche buy books, magazines and regular items to help them get the most out of their job or hobby. If they’re a dog owner, for example, they’ll routinely buy food, doggie snacks, leads and so on. If they’re a golf enthusiast, they will buy golf balls, clothing, golf clubs, excursions to various courses, and so on.

Create High-Quality Content Based Around Their Needs

What are the “pain points” or problems people generally have in regards to your niche. If you know your target audience when writing content for your blog you can deal with these issues. By doing this, you’ll be able to grow your audience as they’ll come to feel that you understand and care about them. They’ll then be prepared to read your blog regularly, sign up for your email list and tell others about it.

Ways to Make Money With Your Own Blog

Google AdSense

Google AdSense is a very significant tool that was designed with blog and website publishers in mind. Google AdSense works with Cost Per Click (CPC) and Earning Per Click (EPC). Blog publishers will basically get paid for clicks on Ads that appear on their sites. Anyone who has created, and maintains his blogs, can essentially take advantage of this fantastic opportunity. If you really know how to use the tool to your advantage, you can generate a great deal of revenue.

Amazon Associates

Amazon associates is majorly an affiliate system of a program primarily involving an agreement between the advertiser (you) and the retailer (Amazon). The advertiser markets the involved and he is paid by the retailer based on an agreement. More importantly, the amazon associate will get some commission when an interested buyer clicks on a given link online and makes a purchase. If you can manage to market as many products links as possible in your blog and sell some Amazon products then it’s possible that you can indeed make good money on your blog.

eBooks

eBooks are basically books that are in a soft copy format and can be downloaded on an internet connection. There are a number of ways through which eBooks can be created. You can employ writers, write them yourself or even use a public domain content. There are always numerous ready buyers to buy your eBooks, regardless of your area of concentration. With your blog, you can actually be selling your eBooks and get money or you can opt to sell the eBooks for other writers and they will pay at a commission.

Sponsored Content

Sponsored content is generally a native advertising method through which brand-sponsored videos and articles appear on social media platforms and sites of influence and also publishers. When you have sponsored content, there are usually a number of things you need to keep in mind as you market it. Firstly, do a perfect timing for your content, tie the content with your targets audience, use high-quality content such images to add value to the content and keep the tone relatable and authentic. You can always find brand-sponsored articles from big brands and advertise it on your blog and through that, you can indeed raise a significant amount of money.

Contextual Ads

This is essentially a form of targeted advertising that features adverts that appear on websites, such as the content displayed on mobile devices’ browsers. In a nutshell, in contextual ads, the system displays ads that are closely related to the content of your site depending on the keyword targeting. With contextual ads, you are normally paid per number of clicks. If you can get a significant number of contextual ads displaying on your blog then you can actually earn relatively good money depending on the number of clicks.

Bloggers To Leverage Digital Marketing

Manage Your Online Presence

Every blogger needs to know how your readers perceive your blog and posts. If you look at blogging arena, it is no less than an ocean. Every day new bloggers are born at an exponential rate. So, just imagine why someone would like to spend the time to read your 300/500/700/1500 words post. While your blog is obviously your home ground, but you also need to play on various social media platforms that are not basically your home ground. How do you make your presence on various social media platforms? What is the frequency? How do ensure every new post you write that is worth mentioning through various platforms reaches your followers well in time. Mind it that it is not only your followers that would get to know about your new post. There are people who keep a track on new posts on the basis of keywords or hashtags.

If you are a blogger do go through these tips for bloggers to leverage digital marketing. Understanding your niche is quite important. For instance, if you review products, do you post reviews on other review sites? Do you visit relevant forums and participate in topics of your interest? How is your post performing in Google Search? What more can you do to improve its rank?

Your Time Is Your Marketing Budget

Now, since you are not spending money on outsourcing an expert, you have to invest something substantial at your end. That is your time. You need to spend the time to research well and understand well the crux of the matter. Otherwise, the benefit of these tips for bloggers to leverage digital marketing will not be that fruitful. At times, you might feel that you are in a tunnel with no end and light visible. But the situation will not remain same for long. You will become expert swimmer only if you practice on daily basis. Merely standing at the pool will not bring that expertise. Similarly, you need to have that urge to dive deeper to draw out more.

Your Blog Post Sharing Is As Good As Your Marketing Campaign

When you share your new post on social media platforms does it fetch some interest? Do you get organic reshares, likes, and comments? If not, there is something wrong with your marketing strategy. Either your post is having juicy content or you have not been able to present it well on social media. Learn about the concept of relevant hashtags, keywords, and context to attract more people. Use some tools to find out which social media brings more traffic to your blog. What is the reason that another platform is not fetching that much response? Try to post in some engaging manner. It has to be a perfect mix of the right post with the right pitch.

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