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Richard Green

Create A Business Website

Most businesses want customers/clients to be able to find the business when searching the web for their product or service. Also, businesses want to provide information to help customers/clients learn more about their products and services to determine if their product or service can help them. Businesses can also want their website to help with important businesses functions.

Some of the important business functions are creating a platform to contact the business, keeping track of inventory, allowing consumers to order from the website, providing a platform to download software, helping potential investors learn more, and delivering quality branding for the business. The first step in how to create a business website is to determine what business functions your website needs. After you’ve determined what business functions your website needs, the next in determining how to create a business website is determining how you are going to build the business website.

For most businesses, the smart choice is to hire a development agency with experience in building quality websites. If you have an extremely technically competent staff member, there is a possibility to use someone internally. But today, the need to have a website work across many different types of browsers and devices, it can be a very expensive mistake to have someone internally learn what to do and can be even more expensive if there are mistakes on a live website that damages your business.

After you have your website built, the next step in the process of how to create a business website is to find hosting for your website. If you have hired a website development company, the website development company can often handle the hosting for your website. There are some good hosts out there, but there are also some bad hosts out there as well, so it is important to make sure the host can handle all the required technologies needed for your website. Using a CDN to speed up the speed of your site could also be a good choice depending on the size and requirements of your business.

Ways to Increase Website Visitors to Your Blog

Publish Unique Content Regularly

Regular content publishing on your blog or as guest posts can benefit you tremendously in so many ways. Firstly, it establishes you as an authority in your field. Secondly, you are constantly in front of your potential customers and readers. Remember, statistically speaking, it takes up to 7 times for you to expose a product or service (i.e. your blog this time) to your avid readers before they will take the desired action expected from them.

But writing articles and blog posts regularly involves a lot of hard work and variables such as the time to research ideas and do the actual writing. Also, content marketing is another element in this process of actively promoting your blog in your industry. You don’t just publish your articles and relax; thinking all has been done and well. You need sound content strategy to deliver the goods.

If you’re a blog owner with passion or flair for writing, that’s okay. Researching blog post ideas and writing content will not pose any problem. But if you hate writing, you can partner and hire freelance content writer to do it for you. Depending on your niche market and competition for your target keywords, you have to create a tight content schedule and follow it faithfully in order to stand out from the crowd.

You don’t just write and publish content on your blog for the sake of it. No! You have to provide solutions to the problems which your target audience is grappling with in your blog post. You may not answer all the questions for your readers if you have a product or service you are selling to complement the blog post which you have published. Yes, you may not deliver all the information your readers are searching for but it has to be sufficient enough to prove that you’re the go-to expert in your field.

For you to be able to target relevant content that your readers are looking for, you have to follow trends in your industry, hang out with them in online communities where they congregate and listen to their concerns, and so on. There are tools you can deploy to make the job easy for you. It includes Google Trends, keyword research tools, niche market forums or email marketing software.

Email Marketing

Blog marketing is a never-ending task if you want to continually experience online business success. The biggest challenge you will face as an online entrepreneur is that you can only do so much in a day. So, if website visitors come to your blog and there is no way for you to get their information and use it to engage them in the future, you may have lost potential customers forever.

However, with email marketing software, you have a chance to get your readers’ email addresses that are willing to listen to you again in exchange for a free gift from you. Basically, the free gift should provide solution to one or more problems which your target market is looking for answers. It could be a free eBook, video, podcast, just to name a few.

For you to seamlessly set up an autoresponder, you need to invest in the following items: Register a domain name. Buy web hosting. Subscribe to reliable email service provider (ESP).

Investing in the above items should be less than $30 in monthly out-of-pocket expenses. This will help you to build a website, install WordPress blog and publish articles on your blog. From there you can continue to increase your website visitors and communicate with your email subscribers at will.

You can promote your blog posts, product or service, affiliate products or even take surveys from your email list of subscribers as long as you keep them engaged. Personally, I have been email list for over five years now and still counting. I have invested in e-books and videos from these product owners. it is as simple as that!

Share Your Content on Social Media Regularly

The smartest way now to get the word out about your blog or what you are doing is through social media. I am talking about,,, etc. Through these social networks you can tell your connections (and their connections) about the latest things happening in your online business.

I know what you are thinking; you can’t be everywhere in your internet business. This is why you have to continually analyze the numbers to see if your business is profitable. A lot of website owners and bloggers outsource these tasks so that they can focus on key result areas in their businesses. If you conscientiously follow the above top ways to increase website visitors to your blog, I can assure you positive ROI (return on investment) in a matter of months.

Bring Your Blog Up To Date

Use a Modern Theme

If you use self-hosted WordPress for your blog, you can easily update your theme to be one of the more modern minimalist themes. These take out distractions and make it easier for your visitors to read the blog and act when you call them to do so.

Improve Navigation

The truth is, your navigation should be minimal too. You don’t need to have huge drop-down menus or a bunch of different things to click on. You can have top navigation that gets the visitors to where you want them to go, and then leads them to the rest via in-content links, links to like content under blog posts, and other ways that work better than sidebar content.

A CTA in the Header

Putting a CTA (Call To Action) in the header of your blog page to capture email list sign-ups is an effective way to create a header that gets attention. You can also use this area to mention the most important content that is on your blog to direct visitors where you want them to go.

Create a Complete Footer

Even though you want the top navigation to be limited, you can create full navigation in the footer. It’s a great place to put everything that people might go looking for, such as copyright information, related sites, contact information, a link to a sitemap, and more.

Add Widgets That Are Useful

If your sidebars stay the same, people ignore them. But if you use a widget, that will enable you to show popular posts, comments, breaking news, and maybe featured sales that will get their attention more.

Add a Slider

Another way to present more information is to use a slider that features your best blog posts across the top. That way your viewer doesn’t have to search around; they see what’s best right up front. This, combined with in-content links, and under posts recommended content, can keep your visitors on your site longer.

Improve Images

Update images on older blog posts while updating the information in the content. By doing so, you are making your blog look more modern. You’re bringing back attention to the older content by updating it too.

Taking Blogging to the Next Level

Making improvements to what you have already written

No matter what brand or business you own (or work for), your content can’t stagnate, ever! It must constantly be evolving so that your relationships with other people are allowed to evolve as well. In this next phase of blog writing, you need to think carefully about what sort of blog content you want to write. Of course, whatever topics you come up with must be passions of yours. If you are passionate about the topic, other people will sense that about you and they will be excited about what you are sharing.

If you aren’t sure about which topics to choose to write about, pay closer attention to the discussions that you have with your target audience members. They will let you know in their posts exactly what they want to read about. You probably will not have to dig too deeply to find what you are looking for.

The other thing that you should consider carefully is exactly who your target audience is and how you want them to develop in their relationships with you. It is important for you to remember that there is a learning curve with all relationships. Part of any relationship is the educational element. You give to each other and you learn from each other. There are some logical steps that you will want to follow when taking your content to the next level. They may not be steps that you have thought about.

Have a solid editorial strategy

The editorial strategy should have different elements that you will want to consider.

  • Choose your voice: Hopefully, you have a solid, consistent way of writing in your own voice. However, there are several different approaches that you can possibly take, such as telling your story (one of many), writing your blog in a conversational tone, or giving it a teaching tone.
  • Stay away from time-sensitive content, whenever possible: If you want your content to be relevant over time, you will want to keep it evergreen. Time-sensitive content is only relevant for a short time. Even if that particular event comes up annually, you are still limited about how much you can use it. It is a shame to work so hard on writing that blog (or another piece of content) only to have your hands tied by its natural limitation.
  • Establish your goal: You need to figure out exactly which goals you want to accomplish with your target audience. Do you want to teach them something, merely have discussions (undoubtedly valuable discussions), just inform them of what you are doing, or more directly let them know that you have the ability to solve their problems.
  • Choose an effective format for your blog: Believe it or not, your format is more important than you may think. Your format has a lot to do with how your readers will react to whatever you are posting. If the format is cumbersome and difficult to follow, your readers will not have the patience to stick with it and read all the way to the end.
  • Posting frequency: You need to establish a blog posting frequency and stick with it each week. It is important to understand that the frequency will be different for each business/person so you need to choose the frequency that works for your particular business. However, what is most important is being consistent with how many times a week (and on which days, hours, etc.) you post each week.
  • Choose a consistent blog length: Your blogs should consistently be between 500 and 1,000 words in length. If you write blogs that are shorter than 500 words, you will probably not have enough length to say everything that you want to say. On the other hand, if you go much over 1,000 words, you may start to use some words that are not necessary and the reader may lose patience.
  • Establish an editorial calendar: You will want to establish an editorial calendar before you do anything because it will keep you organized and timely.

Smartphones Can Help With Your Shopping

The Canon Powershot A1300 is really a powerful camera that is certainly set with features, that are easy to use and help create dynamic images. The camera is 16.0 mega-pixels with wide-angle zoom lens and a bright LCD monitor to watch what will be monitor is great for viewing videos in addition to photos and is sold with genuine optical is often a great feature for those who prefer the traditional method of composing LCD screen size is 2.7 inches and it has a CCD Canon Powershot A1300 review point out that this is really a compact and sleek camera which is ideal for various casual is equipped with bright and readable display up to 230,000 pixels and supplies great viewing too.

The technology

The last couple of weeks have been around in very instrumental in enabling launched many low-cost tablets PC being launched into the Indian market. The motive inside is the fact that in India where till now some type of computer continues to be considered as a luxury, an easily affordable tablet could help the folks when you get connected to the internet and enable them to explore the digital world. Micromax has in recent times has helped in producing affordable devices. In tablet section too, they have brought much the same affordable device called Funbook. Let’s see their tablets review in India. The recent tablets review in India gives out an impact that it is a product that may not cost a bomb but fairs well in offering a compelling tablet experience. Design-wise it is made out of it faux aluminum coating on back cover rendering it look nice. The tablet includes a 7-inch capacitive screen having a resolution of 800×480 pixels. It has a compact size, rounded edges and weight close to 350 grams allows it to be very portable. These tablets PC are powered by way of a 1.2 GHz Cortex A8 processors. On the graphics front, it consists of two Mali 400 GPUs. So going by the most effective tablets reviews this means that after looking at processing 2D and 3D graphics, named performs descent when compared to the great Android phones which include 4 Mali 400 chips.

An author can function effectively lacking the knowledge of the HTML language since with WYSIWG editing control in HTML, authors control on appearance and formatting the precise text could be improved. By developing MSHTML Editor Control within an application, users are given with simple WYSIWYG web authoring tools. Users just need to click respective buttons to alter their paragraph formats, sizes, fonts, typefaces, colors, weights, etc(mshtml component ).

You must also check out the age and expiry date with the Canon ink cartridge at the time of purchase. Every consumable item comes with an expiry date and the particular product should be used within the time limit clause. The moment the chemicals outlast their shelve life; you will have problems coming at the way inside them for hours unwanted effects about the printing performance. In order to avoid having the expired printer ink, you should estimate some time frame which a unit would decide to try exhaust which means that you usually do not end up buying bulk as soon as your requirement just isn’t a lot. However, it is just not easy to predict the length of time a cartridge would last. But it would also not only a difficult job since every cartridge is made to produce a specific number of printouts and, in this way, one can possibly comfortably estimate the normal time by evaluating the volume of printouts they perform every day.

What technology can do

Students are able to share class notes and homework by using these USB drives as well as a quality duplicator. Some college educators may even consider distributing notes and assignments via USB drive. Because some professors might have as much as 500 students, a duplicator will be an essential tool for virtually any professor who uses USB drives regularly. In fact, for the reason that USB drives don’t really need to be the exact same brand, the professor can ask students to offer him which has a USB drive for transferring tasks. Music production also can benefit from using these particular devices.

Writing Impressive Web Content

Treat your web visitors like wild animals

Your website visitors behave like wild animals (source: Jakob Nielsen’s Alertbox).

They’re hunting for information or a product to buy – just like a hungry panther hunts for his next meal.

When a panther sniffs a scent trail he quickly decides: will the scent trail lead to a good meal? And will it be an easy catch?

Your web visitors consider the same two things: Does your website offer what they’re looking for? And can they find it easily?

A hungry panther doesn’t like wasting time to catch a meal. And your web visitors don’t want to browse around your website for several long minutes to find the product they’re after. They want to find it quickly.

Just like the panther makes a fast decision whether to follow a scent trail or not, your web visitor decides quickly whether your site is useful or not. So if your site looks complicated with a lot of options to choose from, they click away to check out another website.

Web visitors quickly glance at your web page before guessing whether they’re in the right place or not. They don’t need to know for sure. They just want to make a quick decision.

If your web visitors only glance at your website, how do you get your message across?

Put your most important information first

Writing for the web is completely different from writing an essay or a paper.

An essay might go like this: First, explain what you’re going to discuss. Then, present an overview of the literature. Next, discuss; and finally draw your conclusion. The most important point you make is in the conclusion – at the end of your essay!

On web pages you have to do the opposite: your most important points always come first.

An example: you’re looking for a new red three-seater sofa. When you arrive at a website you want to see it sells sofas. And secondly, you want a search box so you know you can quickly find out what the red three-seater sofas are like.

Or say you’re looking for a copywriter for your website. Maybe you’re looking for someone local, so you need to see a copywriter is based in Manchester which is nearby. Or maybe your copywriter needs to understand medical terminology, so you like to see a headline like copywriting for the medical industry.

Information that’s most important to your web visitors is often a simple statement of what you do. Once they understand what you do, they might want to know some important details. And then – maybe they’d like to know some background information.

Journalists call this way of writing the inverted pyramid. In newspaper articles the most newsworthy information comes first before details and background information. Even if you only read the first paragraph of a newspaper story you still understand the big picture.

It’s the same on your website. Your customers want to know the big picture first. Basically: What do you do? Or what can you do for them?

Don’t try to be clever or creative

On the web it’s rare that a reader hangs on to every word you write. He doesn’t have time. He’s in a hurry because he could check out several other scent trails – websites – instead of wasting time trying to figure out what you do.

Simple statements often work best.

[W]hen I look at a Web page it should be self-evident. Obvious. Self-explanatory. ~ Steve Krug.

Clever phrasing requires people to think. And asking people to think, doesn’t work on the web because web visitors are hunting – they don’t have time to think. So keep your web copy as simple as possible.

Write as if you’re writing for a 12-year old because that makes your copy easy-to-follow. And be careful with jokes unless you’re absolutely sure your target audience will get them.

Tips For Beginners To Make Money Blogging

Create Your Niche Blog

By creating your blog, you serve twin purposes. Firstly, you define a voice with your good content material. Secondly, you build a target market all by yourself. It is therefore very important that you choose the blog niche carefully. Once you take care of this aspect, these two objectives are fulfilled very easily.

Choose Your Blog Set Up Wisely

Fortunately, there are many approaches to select a blog setup. It gives you greater flexibility during the selection process. For example, you can go for well reputed free of cost hosting blogging platforms such as and These are ideal for a beginner as it offers no-frills solutions and is very straightforward. You just need to sign-up and they will host your blog on their server. Once your blogging platform gets set-up, you can begin writing your posts and make money blogging.

Host Your Own Blog For Greater Flexibility

Free web hosting comes with its own flaws. For instance, it does not give you greater flexibility. You can easily overcome this flaw simply by purchasing hosting from a well reputed service provider. In return you get the facility to create the blog of your choice. It also gives greater accessibility to your target audience in the cyberspace. Browse the internet as many companies are offering cheap hosting packages.

Promote Your Blog Regularly

Remember – there are thousands of blogs in the internet. In order to reach your target audiences, you need to promote your blog at regular intervals. Promoting your blog becomes lot easier when you approach social media forums. Social media platforms such as Facebook, Twitter, LinkedIn or Pinterest enable to promote easily. They have a greater reach in terms of audiences. This way, you will be able to connect to your readers in thousands in just few seconds.

Blogging On Website Generates Powerful Brand Recognition

Brand Development Means Communication

When people find your website they want to know who you are, what you do, how you can help them, where you are, and why you can help them. They’re seeking something from you. Communicating what you offer, your location, how you can best benefit them, and what solutions you provide will increase their likelihood of returning. Better yet, it means they’ll remember you.

Brand Recognition Means Being Found on Search Engines

When they remember you, they need to be able to find you. Your brand means recognition when they’re searching for someone like you on the internet. Have you ever searched for a tire repair shop, and noticed one that has name recognition? You call them first, right? That’s what brand recognition means. When you’re blogging on your website and you use familiar terms, a logo that is readily recognized, and colors your audience is comfortable seeing.

Brand Identity Happens Every Time You’re Blogging on Your Website

Blogging on your website gives you a good opportunity to share your brand, show off your colors, add your logo, or better yet, focus on keywords. The readers who find you online will recognize you if they have heard your name before. Use your name every time you add content to the web, whether it’s on your website or someone else.

Creating a brand identity that people can recognize is almost as important as putting content on your website, but content will drive more traffic. Recognition of your brand will keep them after they’ve found you, but the content will bring them your way.

Use blogging on your website as a simple, yet powerful way to increase traffic and generate a dynamic well-vested group of followers who will promote your website to others.

Get Great Content for Blogs

News jacking.

News jacking is a viable and quite an easy strategy to use. It involves searching for a trending topic and using it for blogs. Bloggers will have to spend some time finding the right content that fits their niche or industry.

Tags. Social bookmarking services.

Social bookmarking service involves internet users recommending topics that are popular to them to blog. A tag are mini-categories for blog content.

Tagging is done by a visitor or blog owner.

A combination of the two can help bloggers to search for popular posts within a certain category which is based on traffic or other recommendations.

Tags and social bookmarking services help bloggers to identify topics that are popular at that particular time.

Top search results.

A blogger can also find out what internet users are searching for, with some help from search engines. The popular result makes great content for a blogger because it affects or influences people in a certain area.


Bloggers can read what other people are writing so that it can inspire them to write their own content. This goes beyond popular stories and news. This will help bloggers to keep up with what is going on around them.

Tracking stories beyond the headline news.

A blogger can go an extra mile and track a particular story that is trending. Sometimes headline news do not tell the whole story. This gives a blogger a chance to shed some more light on the issue.

This is a good way to get great content for blog posts because it digs further on the issue or story.

Promote Your Blog to Reach the Widest Audience and Readers

To begin, you have to find your niche and focus on it. Defining your blog’s niche is straightforward. What kind of reader do you wish to entice? And what are they interested in? Does your blog cover it? Once you are able to answer these questions correctly, you are good to go. You can then plan where you want to market and approach visitors. You will also be able to track your competition. This will enable you to know where best to comment!

Going through your blog should, quite literally, mesmerize people and draw them in. It should arouse their interest in reading your posts, and more importantly, be completely on point for what they were expecting. Your blog should contain all the unique contents as you can possibly manage – it should ALWAYS be unique. You will avoid Google’s copy content filter, and better than that, you will have a reputation for not pursuing the herd.

In the circumstance of internet marketing, this does include advertising about launches, but one of the primary blunders most bloggers (and mailing list owners!) make is that they feel that they HAVE to share the mailing information they are given, as an internet marketer. This is a mistake because like seeing the same image over and over again, people will start to block out affiliate based ads; so instead of sharing what you’ve been given, word-for-word, why not write your own ads?

Unique contents and will interest people far more than flashy music or templates. You need to consider making your blog at least a little memorable. Choose a template that speaks to you on a professional level; a template that is interesting and easy to use. There is no point using a flashy template if you have little or no knowledge on how to make it work.

Making your customers aware that your blog exists is a bit hard, but not impossible. Most internet marketers have access to forums, mailing lists and more – so use them to tell people about your blog. If you are lucky, a big marketer will see what you are talking about, and link to you. These big marketers might also consider running a solo ad for you, but you may have to pay for it, and unless you’re in exactly same niche as they are, or at least one that overlaps considerably, this may not be all that worthwhile for you.

Other people’s blogs are also a great way to attract traffic – after all, they’ve already got people from your niche coming into their blog – the leg work is done – and the really big ones in your niche also have a nice secondary effect. MOST blogs, when you comment on them, or comment about them, trackback will provide a link back to your blog, with your comment.

The people who agree with you, especially on controversial topics are automatically more likely to comment on your blog – and once someone opens a dialogue, they usually continue it. That’s not to say you should troll blogs to disagree with others. You shouldn’t deliberately look for a reason to pick a fight on another blog – in fact, it’s usually good practice not to argue at all on blogs. If you truly believe the person blogging is presenting a ‘fake’ point of view, by all means call them on it.

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