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July 2019

Writing Impressive Web Content

Treat your web visitors like wild animals

Your website visitors behave like wild animals (source: Jakob Nielsen’s Alertbox).

They’re hunting for information or a product to buy – just like a hungry panther hunts for his next meal.

When a panther sniffs a scent trail he quickly decides: will the scent trail lead to a good meal? And will it be an easy catch?

Your web visitors consider the same two things: Does your website offer what they’re looking for? And can they find it easily?

A hungry panther doesn’t like wasting time to catch a meal. And your web visitors don’t want to browse around your website for several long minutes to find the product they’re after. They want to find it quickly.

Just like the panther makes a fast decision whether to follow a scent trail or not, your web visitor decides quickly whether your site is useful or not. So if your site looks complicated with a lot of options to choose from, they click away to check out another website.

Web visitors quickly glance at your web page before guessing whether they’re in the right place or not. They don’t need to know for sure. They just want to make a quick decision.

If your web visitors only glance at your website, how do you get your message across?

Put your most important information first

Writing for the web is completely different from writing an essay or a paper.

An essay might go like this: First, explain what you’re going to discuss. Then, present an overview of the literature. Next, discuss; and finally draw your conclusion. The most important point you make is in the conclusion – at the end of your essay!

On web pages you have to do the opposite: your most important points always come first.

An example: you’re looking for a new red three-seater sofa. When you arrive at a website you want to see it sells sofas. And secondly, you want a search box so you know you can quickly find out what the red three-seater sofas are like.

Or say you’re looking for a copywriter for your website. Maybe you’re looking for someone local, so you need to see a copywriter is based in Manchester which is nearby. Or maybe your copywriter needs to understand medical terminology, so you like to see a headline like copywriting for the medical industry.

Information that’s most important to your web visitors is often a simple statement of what you do. Once they understand what you do, they might want to know some important details. And then – maybe they’d like to know some background information.

Journalists call this way of writing the inverted pyramid. In newspaper articles the most newsworthy information comes first before details and background information. Even if you only read the first paragraph of a newspaper story you still understand the big picture.

It’s the same on your website. Your customers want to know the big picture first. Basically: What do you do? Or what can you do for them?

Don’t try to be clever or creative

On the web it’s rare that a reader hangs on to every word you write. He doesn’t have time. He’s in a hurry because he could check out several other scent trails – websites – instead of wasting time trying to figure out what you do.

Simple statements often work best.

[W]hen I look at a Web page it should be self-evident. Obvious. Self-explanatory. ~ Steve Krug.

Clever phrasing requires people to think. And asking people to think, doesn’t work on the web because web visitors are hunting – they don’t have time to think. So keep your web copy as simple as possible.

Write as if you’re writing for a 12-year old because that makes your copy easy-to-follow. And be careful with jokes unless you’re absolutely sure your target audience will get them.

Tips For Beginners To Make Money Blogging

Create Your Niche Blog

By creating your blog, you serve twin purposes. Firstly, you define a voice with your good content material. Secondly, you build a target market all by yourself. It is therefore very important that you choose the blog niche carefully. Once you take care of this aspect, these two objectives are fulfilled very easily.

Choose Your Blog Set Up Wisely

Fortunately, there are many approaches to select a blog setup. It gives you greater flexibility during the selection process. For example, you can go for well reputed free of cost hosting blogging platforms such as WordPress.com and Blogger.com. These are ideal for a beginner as it offers no-frills solutions and is very straightforward. You just need to sign-up and they will host your blog on their server. Once your blogging platform gets set-up, you can begin writing your posts and make money blogging.

Host Your Own Blog For Greater Flexibility

Free web hosting comes with its own flaws. For instance, it does not give you greater flexibility. You can easily overcome this flaw simply by purchasing hosting from a well reputed service provider. In return you get the facility to create the blog of your choice. It also gives greater accessibility to your target audience in the cyberspace. Browse the internet as many companies are offering cheap hosting packages.

Promote Your Blog Regularly

Remember – there are thousands of blogs in the internet. In order to reach your target audiences, you need to promote your blog at regular intervals. Promoting your blog becomes lot easier when you approach social media forums. Social media platforms such as Facebook, Twitter, LinkedIn or Pinterest enable to promote easily. They have a greater reach in terms of audiences. This way, you will be able to connect to your readers in thousands in just few seconds.

Blogging On Website Generates Powerful Brand Recognition

Brand Development Means Communication

When people find your website they want to know who you are, what you do, how you can help them, where you are, and why you can help them. They’re seeking something from you. Communicating what you offer, your location, how you can best benefit them, and what solutions you provide will increase their likelihood of returning. Better yet, it means they’ll remember you.

Brand Recognition Means Being Found on Search Engines

When they remember you, they need to be able to find you. Your brand means recognition when they’re searching for someone like you on the internet. Have you ever searched for a tire repair shop, and noticed one that has name recognition? You call them first, right? That’s what brand recognition means. When you’re blogging on your website and you use familiar terms, a logo that is readily recognized, and colors your audience is comfortable seeing.

Brand Identity Happens Every Time You’re Blogging on Your Website

Blogging on your website gives you a good opportunity to share your brand, show off your colors, add your logo, or better yet, focus on keywords. The readers who find you online will recognize you if they have heard your name before. Use your name every time you add content to the web, whether it’s on your website or someone else.

Creating a brand identity that people can recognize is almost as important as putting content on your website, but content will drive more traffic. Recognition of your brand will keep them after they’ve found you, but the content will bring them your way.

Use blogging on your website as a simple, yet powerful way to increase traffic and generate a dynamic well-vested group of followers who will promote your website to others.

Get Great Content for Blogs

News jacking.

News jacking is a viable and quite an easy strategy to use. It involves searching for a trending topic and using it for blogs. Bloggers will have to spend some time finding the right content that fits their niche or industry.

Tags. Social bookmarking services.

Social bookmarking service involves internet users recommending topics that are popular to them to blog. A tag are mini-categories for blog content.

Tagging is done by a visitor or blog owner.

A combination of the two can help bloggers to search for popular posts within a certain category which is based on traffic or other recommendations.

Tags and social bookmarking services help bloggers to identify topics that are popular at that particular time.

Top search results.

A blogger can also find out what internet users are searching for, with some help from search engines. The popular result makes great content for a blogger because it affects or influences people in a certain area.

Research.

Bloggers can read what other people are writing so that it can inspire them to write their own content. This goes beyond popular stories and news. This will help bloggers to keep up with what is going on around them.

Tracking stories beyond the headline news.

A blogger can go an extra mile and track a particular story that is trending. Sometimes headline news do not tell the whole story. This gives a blogger a chance to shed some more light on the issue.

This is a good way to get great content for blog posts because it digs further on the issue or story.

Promote Your Blog to Reach the Widest Audience and Readers

To begin, you have to find your niche and focus on it. Defining your blog’s niche is straightforward. What kind of reader do you wish to entice? And what are they interested in? Does your blog cover it? Once you are able to answer these questions correctly, you are good to go. You can then plan where you want to market and approach visitors. You will also be able to track your competition. This will enable you to know where best to comment!

Going through your blog should, quite literally, mesmerize people and draw them in. It should arouse their interest in reading your posts, and more importantly, be completely on point for what they were expecting. Your blog should contain all the unique contents as you can possibly manage – it should ALWAYS be unique. You will avoid Google’s copy content filter, and better than that, you will have a reputation for not pursuing the herd.

In the circumstance of internet marketing, this does include advertising about launches, but one of the primary blunders most bloggers (and mailing list owners!) make is that they feel that they HAVE to share the mailing information they are given, as an internet marketer. This is a mistake because like seeing the same image over and over again, people will start to block out affiliate based ads; so instead of sharing what you’ve been given, word-for-word, why not write your own ads?

Unique contents and will interest people far more than flashy music or templates. You need to consider making your blog at least a little memorable. Choose a template that speaks to you on a professional level; a template that is interesting and easy to use. There is no point using a flashy template if you have little or no knowledge on how to make it work.

Making your customers aware that your blog exists is a bit hard, but not impossible. Most internet marketers have access to forums, mailing lists and more – so use them to tell people about your blog. If you are lucky, a big marketer will see what you are talking about, and link to you. These big marketers might also consider running a solo ad for you, but you may have to pay for it, and unless you’re in exactly same niche as they are, or at least one that overlaps considerably, this may not be all that worthwhile for you.

Other people’s blogs are also a great way to attract traffic – after all, they’ve already got people from your niche coming into their blog – the leg work is done – and the really big ones in your niche also have a nice secondary effect. MOST blogs, when you comment on them, or comment about them, trackback will provide a link back to your blog, with your comment.

The people who agree with you, especially on controversial topics are automatically more likely to comment on your blog – and once someone opens a dialogue, they usually continue it. That’s not to say you should troll blogs to disagree with others. You shouldn’t deliberately look for a reason to pick a fight on another blog – in fact, it’s usually good practice not to argue at all on blogs. If you truly believe the person blogging is presenting a ‘fake’ point of view, by all means call them on it.