Browse Month

May 2019

Blog Without Breaking the Law

Avoid making promises

You’re bound by law to talk about what people can generally expect rather than to make outrageous claims. You can’t tell people they’re going to lose 10 pounds overnight by drinking a brand’s tea or look 15 years younger by using a special cream.

It doesn’t work to put a “results not typical” disclaimer in the fine print, either. In most cases the company will be the defendant of a consumer-driven class-action suit, but you could still be singled out by unhappy clients or even named in a lawsuit.

Understand copyright laws

These protect the original creator of a work – from text and images to audio clips. Many bloggers have gotten in big trouble for using content on blogs that they didn’t create and didn’t ask permission to use.

Your best bet when it comes to finding images, audio and video content is to look for sources that provide royalty-free licensed works or works licensed with Creative Commons licenses.

Know the specific laws around your business

For example, if you’re an attorney, it’s essential to know that from a legal standpoint, giving advice online is considered practicing of law.

Only a licensed attorney may give legal advice, and he or she must have formed an attorney-client relationship with whomever they’re giving it to. You’ll need to give your website visitors information that solves their problems without it coming across as legal advice.

Respect privacy

You’re not allowed to capture private information about visitors and share or sell that info to a third party unless you have permission. If you do collect data about your audience in any way, you need to let them know in your Privacy Policy.

If you’re going to send an email newsletter, make sure you ask people before sending them anything. Also, give them a way to opt-out on every email. Canada’s Anti-Spam Law (CASL) and the UK’s GDPR makes it the law to do so or potentially face financial consequences.

Get Your Blog Read

Ignite the Spark

It can take time to come up with a relevant topic (and “relevance” is key) so do your homework. Research what your audience wants to read about then make it interesting.

It can help to subscribe to similar blogs and create a “sample” file where you search for topic inspirations. That doesn’t mean copying what they write (not cool)… but instead look for the spark that triggers an idea you can work with, especially one that you can create a unique twist to the subject matter or tie it in with something going on within your industry, your community, or perhaps a global trend.

Do Not Sell!

Your blog is a place to give new insights. Share ideas. Inspire others. Educate. It is not a place to sell – that is the purpose of an advertorial.

There is nothing worse than reading a great article that has given you a plethora of new insights, only to discover half way through that the author has duped you and turned the content into a blatant advertisement. You no longer trust anything you just read and will probably never read anything from this author again.

Give Your Article a Great Title!

Just imagine you’ve picked up your favourite magazine. The first thing you do is open it up to the index page and scan the titles. The title that jumps out at you first, is the article you’ll read first – it has impact.

Make sure the title of your blog post jumps off the page – or off the screen – so it gets read first!

You Don’t Have To Be a Writer

This may sound odd, but if you can talk you can write. Remember, you’re sharing a story. But you may not have time in your schedule to write – so hire a ghostwriter! A good ghostwriter will write in your voice so it sounds like you’ve written it, it will say you’ve written in, and you will be gain expert status to help your business.

Grow Your Blog Audience

Know Your Audience

When you start a business you need to choose a specific niche market that isn’t too broad or too narrow. You need enough people to sustain your business by buying from you regularly but not market so wide that is overloaded with competitors so that you don’t even have a chance to get noticed.

Ensure That It’s a Paying Market

Do your research to confirm that the customers you are focusing on in that niche buy books, magazines and regular items to help them get the most out of their job or hobby. If they’re a dog owner, for example, they’ll routinely buy food, doggie snacks, leads and so on. If they’re a golf enthusiast, they will buy golf balls, clothing, golf clubs, excursions to various courses, and so on.

Create High-Quality Content Based Around Their Needs

What are the “pain points” or problems people generally have in regards to your niche. If you know your target audience when writing content for your blog you can deal with these issues. By doing this, you’ll be able to grow your audience as they’ll come to feel that you understand and care about them. They’ll then be prepared to read your blog regularly, sign up for your email list and tell others about it.

Ways to Make Money With Your Own Blog

Google AdSense

Google AdSense is a very significant tool that was designed with blog and website publishers in mind. Google AdSense works with Cost Per Click (CPC) and Earning Per Click (EPC). Blog publishers will basically get paid for clicks on Ads that appear on their sites. Anyone who has created, and maintains his blogs, can essentially take advantage of this fantastic opportunity. If you really know how to use the tool to your advantage, you can generate a great deal of revenue.

Amazon Associates

Amazon associates is majorly an affiliate system of a program primarily involving an agreement between the advertiser (you) and the retailer (Amazon). The advertiser markets the involved and he is paid by the retailer based on an agreement. More importantly, the amazon associate will get some commission when an interested buyer clicks on a given link online and makes a purchase. If you can manage to market as many products links as possible in your blog and sell some Amazon products then it’s possible that you can indeed make good money on your blog.

eBooks

eBooks are basically books that are in a soft copy format and can be downloaded on an internet connection. There are a number of ways through which eBooks can be created. You can employ writers, write them yourself or even use a public domain content. There are always numerous ready buyers to buy your eBooks, regardless of your area of concentration. With your blog, you can actually be selling your eBooks and get money or you can opt to sell the eBooks for other writers and they will pay at a commission.

Sponsored Content

Sponsored content is generally a native advertising method through which brand-sponsored videos and articles appear on social media platforms and sites of influence and also publishers. When you have sponsored content, there are usually a number of things you need to keep in mind as you market it. Firstly, do a perfect timing for your content, tie the content with your targets audience, use high-quality content such images to add value to the content and keep the tone relatable and authentic. You can always find brand-sponsored articles from big brands and advertise it on your blog and through that, you can indeed raise a significant amount of money.

Contextual Ads

This is essentially a form of targeted advertising that features adverts that appear on websites, such as the content displayed on mobile devices’ browsers. In a nutshell, in contextual ads, the system displays ads that are closely related to the content of your site depending on the keyword targeting. With contextual ads, you are normally paid per number of clicks. If you can get a significant number of contextual ads displaying on your blog then you can actually earn relatively good money depending on the number of clicks.

Bloggers To Leverage Digital Marketing

Manage Your Online Presence

Every blogger needs to know how your readers perceive your blog and posts. If you look at blogging arena, it is no less than an ocean. Every day new bloggers are born at an exponential rate. So, just imagine why someone would like to spend the time to read your 300/500/700/1500 words post. While your blog is obviously your home ground, but you also need to play on various social media platforms that are not basically your home ground. How do you make your presence on various social media platforms? What is the frequency? How do ensure every new post you write that is worth mentioning through various platforms reaches your followers well in time. Mind it that it is not only your followers that would get to know about your new post. There are people who keep a track on new posts on the basis of keywords or hashtags.

If you are a blogger do go through these tips for bloggers to leverage digital marketing. Understanding your niche is quite important. For instance, if you review products, do you post reviews on other review sites? Do you visit relevant forums and participate in topics of your interest? How is your post performing in Google Search? What more can you do to improve its rank?

Your Time Is Your Marketing Budget

Now, since you are not spending money on outsourcing an expert, you have to invest something substantial at your end. That is your time. You need to spend the time to research well and understand well the crux of the matter. Otherwise, the benefit of these tips for bloggers to leverage digital marketing will not be that fruitful. At times, you might feel that you are in a tunnel with no end and light visible. But the situation will not remain same for long. You will become expert swimmer only if you practice on daily basis. Merely standing at the pool will not bring that expertise. Similarly, you need to have that urge to dive deeper to draw out more.

Your Blog Post Sharing Is As Good As Your Marketing Campaign

When you share your new post on social media platforms does it fetch some interest? Do you get organic reshares, likes, and comments? If not, there is something wrong with your marketing strategy. Either your post is having juicy content or you have not been able to present it well on social media. Learn about the concept of relevant hashtags, keywords, and context to attract more people. Use some tools to find out which social media brings more traffic to your blog. What is the reason that another platform is not fetching that much response? Try to post in some engaging manner. It has to be a perfect mix of the right post with the right pitch.