Most businesses want customers/clients to be able to find the business when searching the web for their product or service. Also, businesses want to provide information to help customers/clients learn more about their products and services to determine if their product or service can help them. Businesses can also want their website to help with important businesses functions.
Some of the important business functions are creating a platform to contact the business, keeping track of inventory, allowing consumers to order from the website, providing a platform to download software, helping potential investors learn more, and delivering quality branding for the business. The first step in how to create a business website is to determine what business functions your website needs. After you’ve determined what business functions your website needs, the next in determining how to create a business website is determining how you are going to build the business website.
For most businesses, the smart choice is to hire a development agency with experience in building quality websites. If you have an extremely technicallyRead More → Create A Business Website
Publish Unique Content Regularly
Regular content publishing on your blog or as guest posts can benefit you tremendously in so many ways. Firstly, it establishes you as an authority in your field. Secondly, you are constantly in front of your potential customers and readers. Remember, statistically speaking, it takes up to 7 times for you to expose a product or service (i.e. your blog this time) to your avid readers before they will take the desired action expected from them.
But writing articles and blog posts regularly involves a lot of hard work and variables such as the time to research ideas and do the actual writing. Also, content marketing is another element in this process of actively promoting your blog in your industry. You don’t just publish your articles and relax; thinking all has been done and well. You need sound content strategy to deliver the goods.
If you’re a blog owner with passion or flair for writing, that’s okay. Researching blog post ideas and writing content will not pose any problem. But if you hate writing,Read More → Ways to Increase Website Visitors to Your Blog
Use a Modern Theme
If you use self-hosted WordPress for your blog, you can easily update your theme to be one of the more modern minimalist themes. These take out distractions and make it easier for your visitors to read the blog and act when you call them to do so.
The truth is, your navigation should be minimal too. You don’t need to have huge drop-down menus or a bunch of different things to click on. You can have top navigation that gets the visitors to where you want them to go, and then leads them to the rest via in-content links, links to like content under blog posts, and other ways that work better than sidebar content.
A CTA in the Header
Putting a CTA (Call To Action) in the header of your blog page to capture email list sign-ups is an effective way to create a header that gets attention. You can also use this area to mention the most important content that is on your blog to directRead More → Bring Your Blog Up To Date
Making improvements to what you have already written
No matter what brand or business you own (or work for), your content can’t stagnate, ever! It must constantly be evolving so that your relationships with other people are allowed to evolve as well. In this next phase of blog writing, you need to think carefully about what sort of blog content you want to write. Of course, whatever topics you come up with must be passions of yours. If you are passionate about the topic, other people will sense that about you and they will be excited about what you are sharing.
If you aren’t sure about which topics to choose to write about, pay closer attention to the discussions that you have with your target audience members. They will let you know in their posts exactly what they want to read about. You probably will not have to dig too deeply to find what you are looking for.
The other thing that you should consider carefully is exactly who your target audience is and how you want them to develop in their relationships with you. It is important for you to remember that there isRead More → Taking Blogging to the Next Level
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Treat your web visitors like wild animals
Your website visitors behave like wild animals (source: Jakob Nielsen’s Alertbox).
They’re hunting for information or a product to buy – just like a hungry panther hunts for his next meal.
When a panther sniffs a scent trail he quickly decides: will the scent trail lead to a good meal? And will it be an easy catch?
Your web visitors consider the same two things: Does your website offer what they’re looking for? And can they find it easily?
A hungry panther doesn’t like wasting time to catch a meal. And your web visitors don’t want to browse around your website for several long minutes to find the product they’re after. They want to find it quickly.
Just like the panther makes a fast decision whether to follow a scent trail or not, your web visitor decides quickly whether your site is useful or not. So if your site looks complicated with a lot of options to choose from, they click away to check out another website.
Web visitors quickly glance at your web page before guessing whether they’re in the right place orRead More → Writing Impressive Web Content
Create Your Niche Blog
By creating your blog, you serve twin purposes. Firstly, you define a voice with your good content material. Secondly, you build a target market all by yourself. It is therefore very important that you choose the blog niche carefully. Once you take care of this aspect, these two objectives are fulfilled very easily.
Choose Your Blog Set Up Wisely
Fortunately, there are many approaches to select a blog setup. It gives you greater flexibility during the selection process. For example, you can go for well reputed free of cost hosting blogging platforms such as WordPress.com and Blogger.com. These are ideal for a beginner as it offers no-frills solutions and is very straightforward. You just need to sign-up and they will host your blog on their server. Once your blogging platform gets set-up, you can begin writing your posts and make money blogging.
Host Your Own Blog For Greater Flexibility
Free web hosting comes with its own flaws. For instance, it does not give you greater flexibility. You can easily overcome this flaw simply by purchasing hosting from a well reputed service provider. In return you get the facility toRead More → Tips For Beginners To Make Money Blogging
Brand Development Means Communication
When people find your website they want to know who you are, what you do, how you can help them, where you are, and why you can help them. They’re seeking something from you. Communicating what you offer, your location, how you can best benefit them, and what solutions you provide will increase their likelihood of returning. Better yet, it means they’ll remember you.
Brand Recognition Means Being Found on Search Engines
When they remember you, they need to be able to find you. Your brand means recognition when they’re searching for someone like you on the internet. Have you ever searched for a tire repair shop, and noticed one that has name recognition? You call them first, right? That’s what brand recognition means. When you’re blogging on your website and you use familiar terms, a logo that is readily recognized, and colors your audience is comfortable seeing.
Brand Identity Happens Every Time You’re Blogging on Your Website
Blogging on your website gives you a good opportunity to share your brand, show off your colors, add your logo, or better yet, focus on keywords. The readers who find youRead More → Blogging On Website Generates Powerful Brand Recognition
News jacking is a viable and quite an easy strategy to use. It involves searching for a trending topic and using it for blogs. Bloggers will have to spend some time finding the right content that fits their niche or industry.
Tags. Social bookmarking services.
Social bookmarking service involves internet users recommending topics that are popular to them to blog. A tag are mini-categories for blog content.
Tagging is done by a visitor or blog owner.
A combination of the two can help bloggers to search for popular posts within a certain category which is based on traffic or other recommendations.
Tags and social bookmarking services help bloggers to identify topics that are popular at that particular time.
Top search results.
A blogger can also find out what internet users are searching for, with some help from search engines. The popular result makes great content for a blogger because it affects or influences people in a certain area.
Bloggers can read what other people are writing so that it can inspire them to write their own content. This goes beyond popular stories and news. ThisRead More → Get Great Content for Blogs
To begin, you have to find your niche and focus on it. Defining your blog’s niche is straightforward. What kind of reader do you wish to entice? And what are they interested in? Does your blog cover it? Once you are able to answer these questions correctly, you are good to go. You can then plan where you want to market and approach visitors. You will also be able to track your competition. This will enable you to know where best to comment!
Going through your blog should, quite literally, mesmerize people and draw them in. It should arouse their interest in reading your posts, and more importantly, be completely on point for what they were expecting. Your blog should contain all the unique contents as you can possibly manage – it should ALWAYS be unique. You will avoid Google’s copy content filter, and better than that, you will have a reputation for not pursuing the herd.
In the circumstance of internet marketing, this does include advertising about launches, but one of the primary blunders most bloggers (and mailing list owners!) make is that they feel that they HAVE to share the mailing information they areRead More → Promote Your Blog to Reach the Widest Audience and Readers